The 7 Areas of Marketing

Do you have a marketing plan for your business? In the simplest of terms, this means that you have planned out your marketing strategies for a specific amount of time, with your goals, timeline, and costs included in the plan. It should include how you will measure the results and not be mapped out so far in the future that you are unable to stop what is not working to try something new. It should also be varied across multiple areas of marketing.

Where do you start? As always, with where you are right now. Evaluate where you currently stand and then where you want to be. If you are unsure of your target audience, this should be decided before you dive in so you are putting your time and money where your people are.

Once you have decided the areas to market, decided how you will track your progress in each area so you have measurable results. This will help you when the time comes to create the next plan. You can get rid of what is proving not to work and do more of what is. While of course always trying new things along the way.

So what are the areas to choose from? Well, it’s believed that everyone who wants to be successful in their industry or profession should be using the following seven areas of marketing in some way. If you are a new or tiny business, start with three. As you evaluate where you currently are, you may find that you are already…