The Psychology of Color and Your Brand

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One of my favorite topics is color. There is the obvious visual appeal, and then there is because of the fascinating psychology of color. When you look at a color, the perception of how it makes you feel may not be obvious, but it is indeed there. When it comes to selecting colors for your brand, you’ll want to think about the colors you use in your logo and marketing materials of course. But you also want to think about…