What Goes Into a Marketing Plan

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Talented, tiny business owners often ask if they need a business plan. I always tell them, unless you need to get funding, you do not need to go through that process of making a business plan, but you do need a marketing plan. This is usually followed by a look of confusion. So today, I’m going to run through very quickly, what goes into a marketing plan. I like to think of a marketing plan in eight parts. So what are the eight parts…